As a brand, we have consciously chosen not to use the word ‘clean.' With no regulation around the term within the beauty industry, we find it often creates confusion and unnecessary concern. Quality, science-backed formulations are at the heart of everything we do.
Before any product reaches the market it must undergo a detailed safety assessment and toxicological review conducted by an independent, qualified agency. Our products are also dermatologically tested, consumer and clinical trial tested and are sulfate, paraben, phthalate and microplastic free.