There’s a lot of noise out there when it comes to skincare advice. A scroll through social media can leave you convinced you need fear your way to better skin.
Here are six bits of skincare propaganda we’re officially done with - and what we believe in instead.
“If it burns, it means it’s working.”
Our take: If it burns, it’s time to stop.
Tingling is one thing. Burning? That’s your skin barrier waving a white flag.
A body scrub should feel like a kind sweep. VIOLET HAZE Body Scrub is proof, ultra-fine sugar and chia seed granules work gently alongside prebiotics, Siberian ginseng and niacinamide to polish and support your skin.
“Natural is better.”
Our take: Nature is wonderful, but science matters too.
Not all natural ingredients are kind to skin. At Joonbyrd, we use incorporate both botanicals and lab-designed actives that are safe, stable and proven to deliver results. Our SUNDAY SOFA Body Butter blends nourishing plant oils with high-performance hydrators and rambutan leaf extract, a plant-based retinol alternative backed by science.
“You should fear aging.”
Our take: You should celebrate it.
Aging is not a flaw. Skin changes, just like we do. We believe in body care that supports skin through every life stage. And we’re here to care for your skin, not just correct it.
“You don't need SPF if it’s not sunny.”
Our take: UVA rays don’t take days off.
Even when it’s overcast, up to 80% of UV radiation penetrates cloud cover. UVA rays in particular are present year-round and reach deeper into the skin, where they contribute to collagen breakdown, pigmentation and premature ageing. Broad-spectrum SPF helps preserve long-term skin health and radiance. It’s a daily essential, whatever the weather.
“Stretch marks are a skin emergency.”
Our take: Stretch marks are a skin response.
Stretch marks form when the skin stretches rapidly, causing disruption in the dermal matrix, the layer rich in collagen and elastin. This is a normal physiological response during growth, hormonal changes, or body shifts.
Rather than concealing or correcting, we focus on support. DAYDREAMER Firming Body Serum is formulated with collagen-boosting actives, including a patented biomimetic peptide-sapphire complex and adaptogenic Siberian ginseng, to help strengthen skin structure and improve elasticity. Over time, it can visibly soften the appearance of stretch marks while enhancing overall tone and suppleness.
“Supplements are the secret to radiant skin.”
Our take: It’s the rituals, not the miracles.
Oral supplements may support skin health, but they’re just one part of the picture. A consistent topical routine is key to maintaining a hydrated, resilient skin barrier especially when it comes to the body.
Our formulas use ALXmd04™ technology: a four-pillar system combining high-performance actives, microbiome support, bioactive botanicals and adaptogens. Together, they work to regulate skin metabolism, reduce visible signs of stress and promote skin-mind balance. It’s the science of skincare, made JOYful.
Science-Led, JOYful Rituals
At Joonbyrd, we champion clinically informed body care that meets your skin where it is, and supports where it’s going. No quick fixes, just intelligent ingredients, sensorial formulations and rituals designed to bring expert care for every body.
