96% of skin aging happens below the chin, yet most skincare routines stop at the jawline. We layer our faces with peptides, SPF and serums, but the décolletage is often overlooked, despite being one of the first places to show signs of aging.
What is the décolletage?
The décolletage refers to the upper chest area, including the collarbones, neck, top of the chest and shoulders.
Why it ages before your face
The skin on your décolletage is thinner, more delicate and often exposed to UV radiation. It also contains fewer oil glands than the face, making this area prone to dryness and crepey skin. Thus, the décolletage tends to age faster than other areas.
Lifestyle plays a role too. Side-sleeping can contribute to vertical chest lines, and hormonal changes during perimenopause accelerate collagen loss in this area.
The signs to look for
Aging in the décolletage can show up as:
1. Crepiness or a thin, finely wrinkled texture
2. Vertical chest lines
3. Loss of firmness or sagging
4. Sun spots (small, flat, brown or black spots)
Why body lotion isn't enough
Traditional body lotions focus on moisture, but the décolletage deserves face-grade actives. When choosing a lotion for your décolletage, look for ingredients such as peptides, hyaluronic acid, niacinamide to support hydration, firmness and skin barrier health.
The Joonbyrd décolletage ritual - 3 Steps
Cleanse - Start with our Big Time Longevity Body Wash to hydrate, remove daily dirt and support skin longevity.
Treat - Apply Daydreamer Firming Body Serum, powered by our unique ALXmd04™ technology to target body skin at the cellular level. This serum uses multi-level targeted technology to deliver instant hydration and improve the appearance of crepiness and fine lines over time.
Massage - Use the Heartwarmer Body Gua Sha to massage the serum into the skin and support circulation.
Hydrate - To lock in moisture, finish with Little Love Body Lotion or Sunday Sofa Body Butter.
SPF - Don’t forget sun protection with a high-factor, broad-spectrum SPF as your non-negotiable last step.
Common décolletage mistakes
1. Stopping skincare at the jawline - remember: 96% of skin is below the chin! Give your décolletage some love with our facial-grade body care.
2. Forgetting SPF - your décolletage is particularly vulnerable to UV exposure.
3. Over-exfoliating delicate chest skin - too much exfoliation can damage the skin barrier and increase sensitivity.
4. Waiting for lines to appear before starting care - prevention is easier than correction.
FAQs
At what age should I start?
If you're already layering actives on your face, your mid-twenties is a great time to extend that same care downward. That said, it's never too late to start. Whether you're noticing the first signs of crepiness or simply want to get ahead of them, a consistent routine with the right ingredients will make a meaningful difference over time.
Can I just use my face serum?
You could, but your face serum wasn't designed for body skin, and the two have different needs. Body skin has fewer oil glands, a thinner barrier in areas like the décolletage, and a much larger surface area to cover, which means your face serum would run out quickly and may not absorb or perform in the same way. The Daydreamer Firming Body Serum is specifically formulated with ALXmd04™ technology to work at the cellular level on body skin, delivering the same class of actives your face routine relies on, in a texture and concentration designed specifically for this area.
How long until I see results?
Some benefits are immediate. Daydreamer serum delivers instant hydration from first use, and regular massage with the Heartwarmer Gua Sha will support circulation and a more lifted appearance right away. For the deeper work like improved firmness, reduced crepiness, and visible changes to fine lines, allow at least six weeks of consistent daily use. Skin cell turnover takes time, and the actives in ALXmd04™ are working at a cellular level, which means the results build progressively. Think of the first two weeks as the foundation, and weeks four to six as where you'll really start to see the difference.
