Ellis Parrinder is one of the UK’s leading food photographers. He draws inspiration from the world of pop art, the likes of Andy Warhol, Tom Wesselmann and Jeff Koons as well as vintage food photography from the 70s and 80s.

We worked with Ellis to bring our Joonbyrd Joy Bakehouse to life, bringing his bold aesthetic, playful spirit, and impeccable lighting mastery to reimagine our science-backed skincare through a lens of joy and color, creating a visual feast.