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Created by leading dermatologist, Dr Alexis Granite, Joonbyrd answers a need for wellness and lifestyle products that are as emotionally intelligent as they are efficacious. More than just ‘well-being’, Joonbyrd is a sensibility, an interlude, and a community; there is pleasure in every squeeze, love under every lid.

Because we believe it's the little things that make big things happen.

Dr Alexis holds an exceptionally rare dual UK and US board-certification as a consultant dermatologist, with nearly 20 years of experience in her field. Compassion, meticulous attention to detail, carefully honed clinical expertise and a seamless patient journey are the deep-rooted foundations on which Dr Alexis’s thriving practice in medical and aesthetic dermatology has been built. Her services are so in demand that her list is now closed to new patients. Over the past decade, Dr Alexis has served as an ambassador and key opinion leader for a number of powerhouse brands across beauty and aesthetics. Dr Alexis has recently been appointed to the British Beauty Council advisory board, and is a member of British Association of Dermatologists (BAD), the British Cosmetic Dermatology Group (BCDG) and the American Academy of Dermatology (AAD). She is regularly quoted in both print and digital media and has been a featured guest on a variety of podcasts and broadcast television.

All Joonbyrd products are formulated with ALXmd04™ technology. ALXmd04™ technology is a proprietary blend of ingredient types across four categories to optimize skin metabolism and barrier function. The four ingredient pillars within ALXmd04™ technology are: hardworking actives, microbiome support, botanical extracts and functional enhancers. For more information about specific Joonbyrd ingredients please see our Science section and refer to individual product pages.

Grounded in the science of emotion, Affective Wellness™ is a state of holistic, emotional well-being characterized by the cultivation of positive feeling, individual fulfillment and deep resilience. Joonbyrd's brand mission, to deliver joy with purpose, is central to the concept of Affective Wellness™. Eudaimonic joy refers to the joy derived from long-term pursuits such as purpose, confidence, authenticity and engagement. Hedonistic joy arises from more fleeting pleasures - by indulging our senses and through experiential enjoyment. In turn, being affectively well makes it easier for us to find and engage in the many things that bring us joy.

Joonbyrd products are available at the following stockists:

  2. Sarah Chapman - Skinesis Clinic and Boutique.
  4. SpaceNK UK Stores
  • St Johns Wood
  • Glasgow
  • Westbourne Grove
  • Guildford
  • Canary Wharf
  • Duke of York
  • Hans Crescent
  • Tunbridge Wells
  • Northcote Road
  • Covent Garden
  • Kings Cross
  • Battersea
  • Westfield
  • St James Quarter
  • Liverpool
  • Cardiff
  • Reading
  • Kingston New
  • Dundrum
  • Southampton
  • Manchester Arndale
  • Beaconsfield
  • Cheapside
  • Cobham
  • Dublin Grafton Street
  • Edinburgh
  • Farnham
  • Haslemere
  • Henley
  • Islington
  • Kensington Church St
  • Lisburn Rd
  • Parsons Green
  • Primrose Hill
  • Regent Street
  • Richmond
  • Sevenoaks
  • Wilmslow
  • Beverley
  • Blackheath
  • Bournemouth
  • Brent Cross
  • Brighton
  • Bristol
  • Bromley
  • Cambridge
  • Cheltenham
  • Chester
  • Chichester
  • Cribbs Causeway
  • Donegall Sq
  • Harpenden
  • Harrogate
  • Leeds
  • Liverpool St/Broadgate
  • Loughton
  • Market Harborough
  • Marlborough
  • Muswell Hill
  • Norwich
  • Nottingham
  • Reigate
  • Spitalfields
  • St Albans
  • St Anns
  • Stamford
  • Tenterden
  • Weybridge
  • Winchester
  • Windsor

We're always looking for amazing talent to join our team at The Joy Hub. To learn more about any roles we currently have open, reach out to us at

For general inquiries, please email us at

For press inquiries, reach out to our PR team at

For all product related inquiries, please email The Joy Hub at


All Joonbyrd products are vegan. We do not use animal-derived ingredients such as beeswax, honey or lanolin in any of our formulations.

We side with kindness, always. Joonbyrd products are never tested on animals.

Unless otherwise specified, Joonbyrd products have an unopened shelf-life of 36 months post manufacture. Once opened, the period for optimal freshness and efficacy is indicated by the open lid jar symbol on each product (the period after opening, or PAO). For example, a PAO of 12M means the product is best used within 12 months after opening.

Thoughtful, science-backed formulation is at the heart of everything we do at Joonbyrd and we are committed to including only the safest, premium ingredients in all of our products. As a brand, we have consciously chosen not to use the word ‘clean.' With no regulation around the term within the beauty industry, we find it often creates confusion and unnecessary concern. Before any product reaches the market it must undergo a detailed safety assessment and toxicological review conducted by an independent, qualified agency. Our products are also dermatologically tested, user and/or clinical trial tested and are sulfate, paraben, phthalate and microplastic free.

Joonbyrd products are safe to use during pregnancy and breastfeeding. For further medical advice and more specific guidance, we recommend speaking with your doctor directly.

If you have any questions regarding Joonbyrd products, please contact The Joy Hub team at We are always happy to help!

We are very disappointed to hear that you've had a reaction to one of our products. All Joonbyrd formulas have been independently dermatologically tested, and deemed non-irritating, so it is likely that you have an allergy or sensitivity to one or more of the ingredients. Firstly, we recommend that you stop all product use, and contact your doctor or dermatologist to investigate. We would like to hear more about your reaction, so please reach out to The Joy Hub team at


Standard delivery (EVRI): £2.95 or free on orders of £100 or more. Next day delivery (DPD): £7 (next day delivery is only available in England and Wales).

Standard delivery via EVRI: within 3 working days (if ordered before 3 pm Monday - Friday).

Next day delivery via DPD: within 1 working day (if ordered before 3 pm Monday-Thursday).

You will receive an email once your order has been shipped with the details of your EVRI or DPD delivery including a tracking number for your parcel. You can also track your order within the Joonbyrd 'My Account' section. Log in here.

Our next day delivery service is available Monday - Friday for all orders placed before 3 pm. If your order was placed outside of this window it will be processed on the next working day. There may occasionally be additional external factors affecting your delivery time. If you have experienced a delivery delay, please reach out to The Joy Hub team by emailing with your name and order number so we can help!

At this time Joonbyrd cannot process cancellations. Please see our returns policy for more information on how to return your order.

At this time Joonbyrd ships only within the UK and Channel Islands. We will be forging more feel-good connections across the globe soon, so please make sure to sign up to our newsletter for updates.

If you have any questions regarding your Joonbyrd order, please contact The Joy Hub team at We are happy to help!


We hope your Joonbyrd products bring you as much joy as they bring us! However, if for any reason you change your mind, you can return your products within 28 days of receipt, free of charge. Please note that for hygiene reasons we can only accept unopened and unused items in their original packaging for returns, and in the same condition that you received them, unless faulty. We cannot accept partial returns for items that were purchased as part of a set or bundle. We can only accept returns on orders placed directly on Please note that Gift Cards and Lucky Charms are final sale.

To initiate the free returns process, please reach out to The Joy Hub team at Please make sure to include your name and order number. Once received and inspected, we will issue a full refund (minus initial shipping costs) to your original form of payment within 3 business days. Please note that depending on your financial institution, your credit may take a further 7-10 business days to appear on your bank statement.

Unfortunately at this time we are not able to support online product exchanges.


Joy should be easy to tap into. We accept Visa, Mastercard, American Express, Google Pay and Apple Pay.


We hope your Joonbyrd products bring you as much joy they bring us! We offer a subscription service on all online products.

  1. Select 'Subscription' before you add your chosen product to your cart.
  2. Select your delivery frequency preference and address.
  3. Your subscription will auto-replenish based on your time frame and your payment option will be charged accordingly.
  4. You can amend or cancel your subscription at any time by visiting the 'Manage Subscriptions' section within your Account Dashboard on our website.

You can skip, pause, change, or cancel your subscription at any time by clicking on the ‘Manage Subscriptions’ section within your Account Dashboard. You can also log in here.

Please note, you cannot make amendments to your subscription information if your next shipment has already been processed.

You can amend your subscription delivery address at any time by clicking on the ‘Manage Subscriptions’ section within your Account Dashboard. You can also log in here.

Please note, you cannot make amendments to your subscription information if your next shipment has already been processed.

We want to make sure our products bring you everlasting joy all year round. We happily offer a 10% discount on all product subscriptions.


Our community is at the heart of everything we do. All personal information given to us is strictly confidential and processed in accordance with current GDPR legislation. We will never pass your data on to a third party without your consent.


We happily offer all new customers 10% off their first order. Simply sign up to our Joonbyrd newsletter, Wellness Prescribed, to receive your 10% off code.

This discount code is valid for one order on and cannot be used in conjunction with other offers. Discount excludes product bundles. For full discount terms, please view our Terms and Conditions.

The best way to hear about what we are up to, including early access to our latest product launches, trends, how-tos, educational blog posts and promotional activities is by signing up to our newsletter.

We want to make sure our products bring you everlasting joy all year round. We happily offer a 10% discount on all subscriptions.


All Joonbyrd products are labeled with specific recycling instructions. Recycling may vary by region. All cartons and leaflets can be placed in paper recycling. For plastic and glass where applicable, simply rinse out your container and place it in the designated recycling. Any plastic outer packaging is designed to be reused for carrying or storing small items. Our empty jars can be repurposed to store just about anything, your Joonbyrd charms, loose change, extra buttons, sea glass, whatever brings you joy! For items that are not easily recyclable by local, traditional waste collection, Joonbyrd offers TerraCycle Zero Waste Bags. You can find more information about TerraCycle Zero Waste Bags here.

We aim to use refillable packaging wherever possible. Refills are available for all bottle and jar products (MOON SWIM Body Wash, LITTLE LOVE Body Lotion, VIOLET HAZE Body Scrub, SUNDAY SOFA Body Butter).

Joonbyrd retails the TerraCycle Zero Waste Bag for items that are difficult to recycle via traditional, local waste collection. These typically include certain types of plastic, lotion pumps, brushes and tools and mixed materials.

How It Works:

  1. Add a TerraCycle Zero Waste Bag to your next order.
  2. Tick "Beauty Products and Packaging" on the outside of your Zero Waste Bag. Fill the bag with any beauty empties that are not refillable or recyclable via standard collection (check specific product information for details). Empties can be a mix of Joonbyrd and other beauty brand packaging components, so we can help take care of all your hard-to-recycle beauty goodies! A small TerraCycle Zero Waste Bag will fit up to 21 items.
  3. Once your bag is full, create a TerraCycle account at
  4. For label-less return shipping, request a QR code in your newly created account. This ensures there are no hidden or additional costs to ship your bag back to TerraCycle.
  5. Drop your Zero Waste Bag at one of over 5000 local InPost shops or lockers. Find your nearest InPost locker at
  6. TerraCycle will receive the Zero Waste Bag and recycle your waste into new, reusable raw materials. It's that simple!

You can order a TerraCycle Zero Waste bag on our website here.

Wherever possible, Joonbyrd's packaging has been designed to be reusable and refillable many times over.

Refills have the benefit of reducing overall product packaging and waste and also offer cost savings.

Body Wash Refill:

  • 98% reduction in plastic
  • 72% reduction in general waste

Body Lotion Refill:

  • 84% reduction in general wasteB

Body Butter/Body Scrub Refills:

  • 100% recyclable
  • 0% waste