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Our Story

Let's wash the world in color, one product at a time.
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About Us

The Magical World of Joonbyrd

Joonbyrd draws on our founder’s childhood memories of opening the gold lidded pots of her grandmother’s lotions and potions, inhaling their sweet scents. A dollop of this, a spritz of that, she learned the significance of self-care, and it never left. Self-care rituals, both big and small, allow us to reflect, to restore and to empower. Simple pleasures - colors, fragrances and textures can be transformative, connecting us to our present and to the past.

From the powerful union of joyful nostalgia, years of dermatologic expertise and insight into the biology of wellness, Joonbyrd was born. A synergistic marriage of the sensorial and the scientific. Our brand name is crafted from our founder’s Persian roots, ‘Joon’ means soul, spirit and life in her grandmother’s native language. Inspired by this, Joonbyrd combines science and sentiment to make our products seriously innovative, seriously effective but sensitively kind. Scents that stir the senses, take you some place, some time, somewhere good. There is pleasure in every squeeze, happiness in every fingerful, love under every lid.

You can feel the joy in Joonbyrd.


We're trailblazing a new category of Affective Wellness™, sparking joy through...
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Science with Soul

Delivering cutting edge formulations with clinically-proven results. When you look good, you feel good too.

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Design with Intention

Simple pleasures - colors, fragrances and textures can be transformative, grounding us in the present and connecting us to the past. Our products are designed to tell impactful stories that touch the heart and mind.

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Ritual and Experience

Creating rituals and experiences to ignite the spirit and spur the imagination. Because little things make big things happen.

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Bringing a community together to celebrate all of the many things that make us smile, from beauty and wellness to food, fashion, travel, interiors, art, music and so much more.

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Meet our Founder

Dr Alexis Granite

Dr Alexis Granite is one of the world’s leading dermatologists with nearly twenty years of experience in her field, across two continents. A New York City native, Dr Alexis graduated magna cum laude from the University of Pennsylvania and received her medical degree from Weill Cornell Medical College, where she was elected into the Alpha Omega Alpha honors society. Dr Alexis completed her dermatology training at New York Presbyterian Hospital-Cornell, serving as Chief Resident in her final year.

Dr Alexis relocated with her family to the UK in 2012, becoming the first dual US/UK certified dermatologist, and quickly established herself as one of the most in-demand practitioners in London. Compassion, meticulous attention to detail, carefully honed clinical expertise and a seamless patient journey are the deep-rooted foundations on which Dr Alexis’s thriving practice in medical and aesthetic dermatology has been built. The beauty and wellness industry took notice of her comprehensive approach to skin health and Dr Alexis has lent her expertise to a number of powerhouse brands over the past decade. These successful collaborations solidified Dr Alexis's position as not only a global authority in the field of dermatology but also as a key opinion and thought leader within the beauty space. Echoing our founder’s holistic approach to her patients, Joonbyrd believes in the glow of confidence that comes from inner and outer wellness.