Dr Alexis Granite’s Joonbyrd is set to redefine dermatologist-led beauty brands. Integrating clinically proven formulations with mood-boosting ingredients, it delivers excellent skincare that taps into the mind-body connection.
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Joonbyrd is a wellness label spearheading a new type of category that it has trademarked Affective Wellness.
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It has quirky packaging and features ingredients including songyi mushroom, ashwagandha and siberian ginseng to boost the immune system, activate endorphin receptors and improve skin metabolism.
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Her DAYDREAMER Body Serum, £90 (the one that promises to tighten and tone), has a delicious perky fragrance of jasmine, amber and caramel.
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For a decadent dose of nourishing actives (including niacinamide, hyaluronic acid and amino acids), Joonbyrd's LITTLE LOVE goes a long way.
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Consultant dermatologist Dr Alexis Granite has launched her first-ever beauty brand, Joonbyrd, as she looks to "reimagine wellness", starting with five new products for the body.
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The brand will launch this week with a core collection of intelligent and joyful luxury body care heroes.
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