Joonbyrd is rooted in science - but while our formulas are perfected in the lab, they’re powered by people. Every product begins with research, innovation and rigorous testing, but it’s shaped just as much by lived experience, intuition and care.
To spotlight the women behind the brand, we sat down with our founder and board-certified dermatologist Alexis, alongside Head of Product Development Kelly, to talk all things Joonbyrd. From the origins of the brand to the rituals that transform everyday body care into something meaningful.
What is your role at Joonbyrd?
Dr Alexis: I drive the brand forward, both strategically and creatively. That means ideating new products, overseeing formulation, testing efficacy, and ensuring everything we create stays true to our mission. Joonbyrd exists to solve real skin concerns, and that responsibility guides everything we do.
Kelly: I lead product development from start to finish. From sourcing ingredients and refining textures, to developing scents and managing testing, I’m focused on translating dermatological science into body care that feels indulgent, elevated, and effective.
Why did you launch a body care brand?
Dr Alexis: In my dermatology clinic, I saw countless patients struggling with body skin concerns, from dryness, sensitivity and loss of firmness - yet the solutions available felt either overly clinical or simply ineffective. There was a clear gap between performance skincare and the products people actually wanted to use every day. Joonbyrd was born from the desire to redefine functional body care: formulas that are science-backed, beautiful to use, and genuinely improve skin health over time.
What makes Joonbyrd different?
Kelly: We bring dermatological science into a category that has historically been overlooked. Our expertise allows us to formulate with innovative, clinically proven ingredients while also integrating neuroscience-backed scent rituals. That combination is rare. You’re not just treating your skin, you’re engaging your senses, supporting emotional well-being and creating a moment of restoration.
Why use body care?
Dr Alexis: Your skin is your largest organ, and its health impacts your entire body. When the skin barrier is compromised, it can contribute to inflammation, sensitivity and accelerated aging. Compromised skin has also been linked to systemic diseases such as diabetes and dementia. Our formulas work at the cellular level to strengthen and support skin resilience. At the same time, a consistent body care ritual encourages mindfulness and reduces stress. When you care for your skin intentionally, you’re supporting both physical and mental well-being. Body care truly is caring for whole body health.
What’s the best way to begin a body care ritual?
Kelly: Body care works best when products are designed to complement one another. We always recommend starting with a simple, targeted three-step routine. Cleanse with Moon Swim Body Wash to refresh and reset. Follow with a results-driven treatment, Daydreamer Firming Body Serum or Kaleidoscope Smoothing Body Serum, to address specific skin concerns. Finish by sealing everything in with Little Love Body Lotion. It’s easy, effective, and designed to fit seamlessly into your daily routine.