There is no set definition for what equates to “natural” skincare. Generally, it implies that the product in question is formulated with ingredients found in nature, often from plants, such as botanical oils.
There are governing bodies (such as COSMOS and Soil Association) that offer certification that natural ingredients within products are grown without pesticides and suitably cultivated and harvested, but there is no regulation that states that products have to go through these governing bodies before calling themselves “natural”. In terms of efficacy, and how well natural products are tolerated by the skin, this varies greatly, naturally derived products can be highly effective when formulated properly, but irritants and allergens exist in nature too.
