Often, when we spritz a favorite scent, we’re flooded with memories and feelings - and, in fact, a hugely significant 70% of our emotions are prompted by scent. 

This is because our sense of smell is directly linked to the limbic system in our brain, the area that processes our emotions (the amygdala) and memories (the hippocampus). Our olfactory system is unique in this way, which explains why a smell can trigger an emotional response more instantly than our other senses.  There have been many studies concluding that the positive impact of fragrance is largely linked to memory and past experience, and that how scents affect us can often be driven by “associate learning” - that is how a certain event comes to be linked to another (e.g. the smell of a familiar scent lulling you to sleep). 

Our JOY Prescription: To create more powerful memories using scent is simple. Just apply your favorite Joonbyrd product on vacation or before a big event, and the fragrance will forever transport you back to that time.

Each of our collection has a specific scent profile to evoke certain feelings - whether its MOON SWIM Hydrating Body Wash and LITTLE LOVE Nourishing Body Lotion boosting your energy and optimism, SUNDAY SOFA Replenishing Body Butter and VIOLET HAZE Polishing Body scrub prompting calm and serenity or WONDERLAND Fortifying Hand Lotion comforting and centering.