Your Prescription for Joy
Joonbyrd formulations are based on decades of dermatologic expertise to joyfully celebrate all bodies and the skin we're in.
DR ALEXIS GRANITE
"As a dermatologist, developing body care that delivers dramatic results should be a given. But I want to build a brand that stands for so much more than that. There is magic in moments. Artistry blended with science, storytelling, a hint of nostalgia, the feeling you belong. And always joy."
Affective Wellness™ Is A State Of Holistic, Emotional Well-Being
Joy, fulfilment and resilience are all central to Affective Wellness™. Our mission is to inspire joy by building skin confidence, by fostering community and by designing products people love to use.
Skincare science with soul is about more than just looking good, it's about feeling good too.
Self-Care Benefits Affective Wellness™
Stress reduction through body care can be achieved with a daily, mindful self-care regimen.
Clinical studies demonstrate that committing to a regular daily schedule decreases anxiety and depression and improves well-being. When specifically applied to body care, there is also evidence that a skincare regimen can decrease cortisol levels, enhancing emotional health.
Routine regularity during a global pandemic: Impact on mental health outcomes and influence of chronotype, Chronobiol Int. March 2024
Neurophysiological approaches to exploring emotional responses to cosmetics: a systematic review of the literature, Frontiers, October 2024
Well-being from emotional perception to neuromodulation. Int J Cosmet Sci. August 2023
- Affective Wellness™
- Self-Care & Affective Wellness™
When your skin senses stress, your mind does too.
When your skin senses stress, it sends signals to your brain, affecting your mood. One study found 98% of people with skin problems believe their condition negatively impacts their psychological well-being.
The relationship between skin and stress works both ways. Cortisol (the stress hormone) can also affect skin barrier function. Studies have shown that in periods of high stress, skin takes longer to recover.
On the role of the corticotropin-releasing hormone signalling system in the aetiology of inflammatory skin disorders, British Journal of Dermatology, January 2009
Neuroendocrinology of mast cells: Challenges and controversies, Experimental Dermatology, 2017.
Mental Health and Skin Disease report (2020), APPG On Skin, 2020
When body care becomes emotional care.
Ever spritzed your favorite scent, and immediately been transported to another time, evoked a memory or changed your mood? You are not alone, research shows that up to 70% of our emotions are triggered by scent.
Our sense of smell is directly linked to the limbic system in our brain, the area that processes emotions and memories.
There are many scientific correlations between scent, memory and emotion. One study found that individuals with depression were more able to recall happy memories when exposed to familiar scents, demonstrating that scent even has the ability to disrupt negative thought patterns.
Changes in Mood States Are Induced by Smelling Familiar and Exotic Fragrances, Frontiers in Psychology, November 2016
Recall of Autobiographical Memories Following Odor vs Verbal Cues Among Adults With Major Depressive Disorder, JAMA Open Network, February 2024
- Stress & Skin
- The Emotional Power Of Scent
The Joy Loop. First, feel the JOY...
Expert skincare for every body.
Scientific results, soulful rituals.
Mood-boosting fragrances.
Self-care that celebrates your skin.
then share the JOY.
