An active ingredient is an element within a skincare formulation that is proven to benefit your skin in a specific way.
Actives are incorporated to deliver meaningful results, and to help ensure products are truly doing what their labels tell us. They are helpful anywhere on your body or face where you have a specific skincare concern, actives are able to tackle roughness, dryness, pigmentation, blemishes and loss of elasticity. Common examples of active ingredients include amino acids, hyaluronic acid, vitamin C, and niacinamide.
