A dermatologist-led approach to body care.
Skincare science designed to feel good, by Dr Alexis Granite.
OUR STORY
Inspired by memories of her grandmother’s gold-lidded lotions and potions, Joonbyrd unites dermatological science with sensorial rituals.
Our brand name is crafted from our founder’s Persian roots, ‘Joon’ means soul, spirit and life in Farsi, her grandmother’s native language.
A reminder that self-care is more than just skin deep.
Inspired by years of clinical expertise, Joonbyrd creates results-driven body care routines with 4 simple steps: cleanse, exfoliate, treat and hydrate.
Joonbyrd’s formulas incorporate advanced peptide and exosome technology alongside neuroscientific, mood-boosting scents to transform both your skin and your state of mind.
OUR FOUNDER
"I created Joonbyrd as a way to unite what I love most about being a dermatologist, helping patients not only look good, but feel good in their own skin, and my grandmother's legacy of finding joy and meaning in self-care."
A lifelong beauty consumer, a trusted wellness advocate and one of the world’s leading dermatologists, Dr Alexis has twenty years of clinical experience across two continents.
Originally from New York City, Dr Alexis relocated with her family to the UK in 2012, becoming the first dual US-UK certified dermatologist.
Her comprehensive and compassionate approach to skin health quickly established Dr Alexis as one of the most in-demand practitioners in London, with a list now closed to new patients.
Dr Alexis has served as an advisor and brand ambassador across a global portfolio of leading skincare brands over the past decade.
She is a member of the British Association of Dermatologists (BAD), the British Cosmetic Dermatology Group (BCDG) and the American Academy of Dermatology (AAD). She also serves on the Advisory Board of the British Beauty Council.
- Dr Alexis Granite
- New York to London
- Expert Credentials
Science First Self-Care
Joonbyrd formulations utilize results-driven biotechnology to help retain skin moisture, restore tone and texture, and support repair for healthier, more resilient skin over time.
Expert Care for Every Body
96% of your skin lies beyond your face - yet it's often overlooked. Your skin is your first line of defense against environmental stress, dehydration and daily wear.
Body care is essential to our overall health and well-being.
Formulations Rooted in Neuroscience
Your skin and mind are in constant conversation. Stress doesn't stop at your mind - it shows up on your skin. Joonbyrd's formulas are crafted with neuroscience-backed actives and serotonin-boosting scents for lasting results you can see and feel.
Mood-Boosting Scents
It's scientifically proven that feelings of well-being can improve skin function, which is why serotonin-boosting scents are central to our self-care.
- Science First Body Care
- Expert Care for Every Body
- Formulations Rooted in Neuroscience
- Serotonin-Boosting Scents
