The first body care brand developed by a dermatologist.
Skincare science designed to feel good, by Dr Alexis Granite.
OUR STORY
Inspired by memories of her grandmother’s gold-lidded lotions and potions, Joonbyrd unites dermatological science with the joy of daily rituals.
Our brand name is crafted from our founder’s Persian roots, ‘Joon’ means soul, spirit and life in Farsi, her grandmother’s native language.
A reminder that self-care is more than skin deep, we believe clinical skincare doesn't need to feel clinical to be effective.
Powerful biotech ingredients meet serotonin-boosting scents.
Dermatological formulas that change your skin. Neuroscientific fragrances that change how you feel.
OUR FOUNDER
"I created Joonbyrd as a way to unite what I love most about being a dermatologist, helping patients not only look good, but feel good in their own skin, and my grandmother's legacy of finding joy and meaning in self-care."
A lifelong beauty consumer, a trusted wellness advocate and one of the world’s leading dermatologists, Dr Alexis has nearly twenty years of clinical experience across two continents.
Originally from New York City, Dr Alexis relocated with her family to the UK in 2012, becoming the first dual US/UK certified dermatologist.
Her comprehensive and compassionate approach to skin health quickly established Dr Alexis as one of the most in-demand practitioners in London, with a list now closed to new patients.
Dr Alexis has served as a brand ambassador across a broad portfolio of L'Oréal brands over the past decade.
She is a member of the British Association of Dermatologists (BAD), the British Cosmetic Dermatology Group (BCDG) and the American Academy of Dermatology (AAD). She also serves on the Advisory Board of the British Beauty Council.
- Dr Alexis Granite
- New York to London
- Expert Credentials
Science First Self-Care
Joonbyrd formulations utilize results-driven biotechnology to help retain skin moisture, restore tone and texture, and support repair for healthier, more resilient skin over time.
Expert Care for Every Body
96% of your skin is below the chin and your skin is the first line of defense against environmental aggressors, infection, dehydration and mechanical damage.
Body care is essential to our overall health and well-being.
Formulations Rooted in Neuroscience
Your skin and mind are in constant conversation. Our body rituals are crafted with adaptogens and mood-boosting scents for results you can feel.
Serotonin-Boosting Scents
It’s scientifically proven that feelings of joy can improve skin function, which is why scent is central to our body care.
- Science First Body Care
- Expert Care for Every Body
- Formulations Rooted in Neuroscience
- Serotonin-Boosting Scents
