Lucky Charm

Did you know that 96% of your skin is below your chin? For too long, body care has been an afterthought. We create dermatological body care that unites skincare science with sensorial rituals - formulas that transform your skin, and your state of mind.

Our products are designed to support visible skin health, but care goes beyond the surface. Research shows that compromised skin can contribute to inflammation not only within the skin itself, but throughout the body. Body care doesn’t just benefit your skin, it benefits whole body health.

Just as importantly, how care feels matters. It’s scientifically proven that feelings of joy can improve skin function, which is why serotonin-boosting scents are central to our body care.

A lifelong beauty consumer, a trusted wellness advocate and one of the world’s leading dermatologists, Dr Alexis has nearly twenty years of clinical experience across two continents.

Originally from New York City, Dr Alexis relocated with her family to the UK in 2012, becoming the first dual US/UK certified dermatologist. Her comprehensive and compassionate approach to skin health quickly established Dr Alexis as one of the most in-demand practitioners in London, with a list now closed to new patients.

Joonbyrd products have been uniquely developed based on Dr Alexis' decades of clinical expertise and were inspired by her grandmother’s belief in the power of self-care.

Our next-generation complex uniquely targets body skin at the cellular level - strengthening resilience and improving hydration, texture and long-term radiance and tone.

Each formula is entirely bespoke and engineered with 4 ingredient pillars: hardworking actives, microbiome support, antioxidant defense and skin-mind balance.

We happily offer all new customers £15/$15 off their first order. Simply sign up for our Joonbyrd newsletter to receive your discount code.

This code is valid for one order on Joonbyrd.com and cannot be used in conjunction with other offers. Discount excludes product bundles. For full discount terms, please view our Terms and Conditions.