Body care and dermatological innovation and advice are shifting beyond traditional age demographics. And whilst there will always be skincare that treats specific age-related concerns, the narrative around anti-aging is shifting to a more encompassing “longevity” approach.
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It’s no secret that we are in a time of information overload when it comes to our skincare routines. TikTok and television, family and friends are all quick to offer their take on how you should approach your self-care, and what to invest in.
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As we touched on in our last report, the connection between skin and psyche is becoming ever more intertwined. Our skin is increasingly being viewed as an outer manifestation of our inner mental state, and we’ve seen a slew of scientific research demonstrating the link between skin health and cognitive function.
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During the report we will cover four major topics for AW24 - the newest body care booms, the prioritization of sensorial pleasure, the desire for expert endorsement and body care beyond demographics.
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Understanding Skincare’s Latest All-Star Ingredient. We’ve debriefed everything you need to know about these balancing botanicals.
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Your Guide To Everything Gourmand. Read on for a full Joonbyrd debrief on everything gourmand - covering where they came from, what they are, and why we love them.
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Our hands are the touchpoint to the world around us. With over 3,000 tiny receptors in each fingertip, they are even more sensitive than our eyes and are constantly in motion, almost continuously touching, communicating or caring.
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Your expert guide to demystifying body care. Our skin is our largest - and most visible - organ. Therefore, keeping it happy, hydrated and cleansed is of vital importance to both our physical and mental health.
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