Discover dermatological skincare science, designed to feel good.
Developed by Dr Alexis Granite
OUR STORY
Joonbyrd draws on our founder’s childhood memories of opening the gold-lidded pots of her grandmother’s lotions and potions, inhaling their sweet scents.
Our brand name is crafted from our founder’s Persian roots, ‘Joon’ means soul, spirit and life in Farsi, her grandmother’s native language.
Joonbyrd was born from the union of joyful nostalgia and decades of dermatologic expertise. We believe clinical skincare doesn't need to feel clinical to be effective.
Body care formulated for proven results, fragranced for joyful self-expression.
Some call body care extra, we call it essential. Meet our expert care for every body.
OUR FOUNDER
"I created Joonbyrd as a way to unite what I love most about being a dermatologist, helping patients not only look good, but feel good in their own skin, and my grandmother's legacy of finding joy and meaning in self-care."
A lifelong beauty consumer, a trusted wellness advocate and one of the world’s leading dermatologists, Dr Alexis has nearly twenty years of clinical experience across two continents.
Originally from New York City, Dr Alexis relocated with her family to the UK in 2012, becoming the first dual US/UK certified dermatologist.
Her comprehensive and compassionate approach to skin health quickly established Dr Alexis as one of the most in-demand practitioners in London, with a list now closed to new patients.
Dr Alexis has served as a brand ambassador across a broad portfolio of L'Oréal brands over the past decade.
She is a member of the British Association of Dermatologists (BAD), the British Cosmetic Dermatology Group (BCDG) and the American Academy of Dermatology (AAD). She also serves on the Advisory Board of the British Beauty Council.
- Dr Alexis Granite
- New York to London
- Expert Credentials
Science First Self-Care
Joonbyrd formulations utilize innovative biotechnology to work with the unique architecture of body skin. Inspired by our founder's patients, our products tackle concerns such as dryness, roughness, crepiness, pigmentation that regularly manifest on the skin below the chin.
Expert Care for Every Body
Your skin is the first line of defense against environmental aggressors, infection, dehydration and mechanical damage, and 96% of your skin is below the chin. Body care is essential to our overall health and well-being.
Formulations Rooted in Neuroscience
Your brain and your skin develop from the same layer in the womb and remain linked throughout your life. Our body care is created with neuroscience at its core, with adaptogenic ingredients and mood-boosting fragrances to nourish both body and mind.
Olfactory Comfort Food For Your Senses
Research shows that up to 70% of our emotions are triggered by scent. Joonbyrd's neuroscientific, functional fragrances are uniquely designed to stir the senses and take you some place, some time, somewhere good.
- Science First Self-Care
- Expert Care for Every Body
- Formulations Rooted in Neuroscience
- Olfactory Comfort Food For Your Senses
